![]() MICHELLE CHO: I think that it's a thread. Michelle Cho studies Korean media at the University of Toronto and finds a connection between "Gangnam Style" and Korean crossover hits that came later. Think about the K-pop group BTS, Netflix's "Squid Game" or the film "Parasite," which became the first non-English language film to win the best picture Oscar. MARTIN: Since "Gangnam Style," South Korea has become a pop cultural force here in the U.S. THOMPSON: But it also opened doors for music from all over the world and really represented the way the internet can shrink the world. INSKEEP: The song made it normal for viral internet hits to make their way onto the pop charts. STEPHEN THOMPSON, BYLINE: "Gangnam Style" came on as part of this confluence of pop radio and the internet that felt really unusual for its time. ![]() But NPR Music's Stephen Thompson says this song was more than a novelty. INSKEEP: Even Mitt Romney was spotted doing the dance. (SOUNDBITE OF TV SHOW, "THE ELLEN DEGENERES SHOW")ĮLLEN DEGENERES: So I danced to this new song that - I don't know if y'all know about this - "Gangnam Style." Everyone was talking about it, like Ellen. MARTIN: The video featured that crazy galloping horse dance and was viewed 1 billion times in its first five months. INSKEEP: The song created a sensation when it came out on this day 10 years ago and eventually topped the charts in more than 30 countries. That is "Gangnam Style," the pop song by the South Korean artist known as Psy. There have been a lot of styles over the years, but for a brief moment in time, one style ruled them all.
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